Slacker Typeface
Type Design
After being a work-in-progress for nearly three years, my latest typeface has finally reached the finish line. Named in honor of the incredible level of procrastination involved in its making, Slacker features an all-caps character set with flared serifs and wavy letterforms that are inspired by vintage coffee tins. I may have put this little guy on the back burner a few too many times, but don’t let the long timeline fool you. It was built through hours and hours of tedious work and is no doubt my best typeface yet.
Slacker began as a simple update to one of my first fonts, Presque. What started as some simple revisions turned into completely revamping the letterforms and creating a new character set that took on a shape of its own.
A well-made logo can be ruined by a poor color palette, so we kept it mellow and avoided any flashy colors to really let the logomark shine. We decided to go with a trustworthy blue palette and also sprinkled in some green as a nod to the beautiful hues of Lake Michigan.
The logo package was rounded out after creating multiple lockups, wordmarks, and secondary logos that are ready to use for any application. A simple style guide was also created to help provide basic information about the logos, colors, and usage.
