Spring St. Soda Pop
Can Design
Spring St. Soda Pop is the latest line of beverages in Ore Dock Brewing Company’s arsenal. Taking their slogan “Superior Sourced” to heart, this line of soda pop gets them closer to their goal of exclusively serving beverages made with the cold, crisp water of Lake Superior. With a launch this exciting, they were eager to get some brand new packaging that stands out on the shelf and also calls back to the company’s history.
We set out to create a sleek, no-frills logomark that displays trust and professionalism. Something that looks sturdy, a mark that couldn’t even be destroyed by sandblasting. When you come to Leone’s for protective coatings, you can bet you’re getting the best.
A well-made logo can be ruined by a poor color palette, so we kept it mellow and avoided any flashy colors to really let the logomark shine. We decided to go with a trustworthy blue palette and also sprinkled in some green as a nod to the beautiful hues of Lake Michigan.
The logo package was rounded out after creating multiple lockups, wordmarks, and secondary logos that are ready to use for any application. A simple style guide was also created to help provide basic information about the logos, colors, and usage.
